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Learn how to master the art of convincing others in any business situation–with insider tips from a former FBI hostage negotiator and a top DC publicist.

From CEOs communicating with board members to managers negotiating salary increases and entrepreneurs looking to raise capital, it’s impossible to overstate the role of persuasion in making your personal and professional goals a reality. The ability to convince others–respectfully and effectively–is one of the most important skills you can master, whatever your profession. In Convince Me, you’ll find eye-opening, behind-the-scenes details revealing how some of the best in the business ply their trade.

Inside, you’ll discover how to:
– Adapt Forensic Listening(TM) techniques to your needs
– Understand “unstated narratives” and employ de-escalation techniques
– Become a master at generating enthusiasm
– Read people effectively and spot attempts at manipulation
– Walk through the type of story arc negotiators use to gain a hostage taker’s trust
– And more!

Delivering compelling, real-life stories that give you an inside look at the kinds of techniques and strategies that prove effective in high-risk situations, former FBI hostage negotiator Chip Massey and top DC publicist Adele Gambardella show you how these tactics can be used in any business situation you’ll face. You’ll find fascinating tips on how a hostage negotiator reads people, rooms, and situations at a glance and gain insights from the neuroscience of convincing. Armed with useful, ready-to-use strategies and insightful advice as to how, when, and with whom each tool can best be used, you’ll finish Convince Me feeling more capable and confident about your own powers of convincing others.

(Hardcover | 320 pages)